CASE STUDIES
Property Type
- 3 Hotel London
- Independent Hotel
- 42 rooms, located in London,UK
We started managing this project in 2021, with the mission to turnaround the financial performance, right after REOPENING AFTER COVID
Action Plan
To drive a mixture of both occupancy and ADR increase ANTSRA EXPERIENCED REVENUE TEAM implemented the following action steps and strategic adjustments:
- Implementation of Dynamic pricing structure
- Public rate structure review and repositioning
- Room type structure
- Inventory management review and new implementations (overbooking by room type when needed, ensuring stay through), groups on option, etc
- Business mix review, new structure applied
- Direct Sales stimulation activities implemented
- Online content review and improvement in all distribution partners
- Rate structure review
- Digital hotel market positioning review
- Stronger focus Online reputation review
- Rate parity violation monitoring and correction
Results
Average Daily Rate GBP
Dec 21
Jan 22
Feb 22
Mar 22
April 22
May 22
Jun 22
(Competitive set)
% difference
-5.80%
Ranking
Average Daily Rate GBP
Dec 21
Jan 22
Feb 22
Mar 22
April 22
May 22
Jun 22
% difference
9.70%
24.60%
Ranking
Business Type
- Holiday Home Company
- Start Up
- 50 Apartments, Located in Dubai,UAE
We started managing this project in 2020, with the mission to give boost up to their start up and take care of their revenue management side of the business while they take care of property management
Results
By taking us on board they able to concentrate on property management and expand their portfolio with the proven records of achieved revenue
Action Plan
Having a solid vacation rental revenue management strategy is key to increasing your profits. The most successful property management companies in the world are the ones that understand the delicate balance of setting prices, manipulating restrictions and making distribution and revenue management work together. Implementation of Dynamic pricing structure
- Pick-up per individual apartment per booking window
- Multiple Rate Levels
Base Pricing
We have established a base price and worked from there. Added a minimum rate and a maximum sell rates. How did we established the base rates: we have taken below grid where a number of factors played the role:
- Apartment location
- Number of bedrooms and maximum number of guest can be accommodated
- Room amenities
- Direct competitors in the area
Holiday Home Company In Dubai
| MONTHS | May-21 | Jun-21 | Jul-21 | Aug-21 | Sep-21 | Oct-21 | Nov-21 | Dec-21 | Jan-22 | Feb-22 | Mar-22 | Apr-22 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL PROPERTIES | 5 | 8 | 11 | 14 | 19 | 24 | 27 | 31 | 35 | 39 | 43 | 48 |