One of the industries that continue to bring innovations to the niche is the travel and tourism industry. Technology trends keep shifting the tide and changing the face of the travel industry as we know it.

With the changing industry, it becomes harder and harder to increase bookings and marginal profits. It is true that there is a struggle, but there is also an excellent solution – partnering with online travel agencies (OTAs).

With regards to the distribution strategy, we always carefully select best performing channels for each relevant geographic area and make sure we are visible on anything that is relevant.